Sponsorship Management

Our sponsorship management division sources and develops relationships between our athletes / rights holders and sporting sponsors. The objective is to provide our clients with sports sponsorship and sports endorsement packages that achieve their objectives.

Our creative marketing team prepare bespoke sponsorship proposals for our clients.

We see ourselves as a complete solution for managing and marketing any sport or brand associated with sport.

Survival and growth for any sporting organisation depends on sourcing revenue.

One of the largest available sources is through corporate sponsorship.

Sponsors love sport. Sport offers loyalty, entertainment, passion and reaches out to all demographics. Sport has no boundaries.

However, sponsorship can be risky, particularly if the association doesn’t fit. The brand or product must have synergy with the sport and opportunities to develop a relationship must exist. Measurability is paramount as sponsors need to see a direct return on their investment.

Due to the wide demographics of the sports viewer, understanding and developing a target market can be difficult. Research and utilisation of existing databases is vital.

Building a long term commitment is about developing relationships. These relationships must be of financial benefit to all parties, but satisfy environmental and social needs. These relationships are not only with the sponsor and the sport but also with co-sponsors.

We at SIML understand the needs of sponsors and are open to new ideas. We are confident in our ability and we constantly research the use of new methods. Methods used in other countries can be perfect testing grounds before introducing them to new territories.

We believe that caution can deter many new relationships from developing. A structured deal which poses less commitment at the beginning for the sponsor and increasing with positive results can sometimes relieve concerns. These alternative structures have proven popular amongst our past clients.

Brands have the potential to attract high revenue sponsorship but sponsors will only pay on existing brand value not on what you believe it will be in the future. Therefore, a staged strategy is more realistic.

Phase 1: Before approaching sponsors we suggest that we should assess the current value of the brand by doing a SWOT analysis to position the brand correctly. The conclusion of this project will be to design a new sponsorship strategy and prepare appealing and affordable sponsorship packages.

Phase 2: Here we actively develop your brand and add value. This is achieved by constantly communicating with all stakeholders and implementing new brand strategies. During this phase it is also vital to communicate the brand identity effectively and accurately. Here we offer advice to improve media productions, advertising and public relations.

We are more than happy to discuss your requirements and can be contacted by telephone +44 20 7631 0408 or by email on marketing@s-i-m-l.com